The chief director of the online publication is Christopher Laird Simmons, an award-winning author, journalist, photographer, art director, public relations pro, musician and Web developer. Simmons is a member of the PRSA and ASCAP, and has often been interviewed by magazines like PC World, entrepreneurs and Trendwatch. He wrote articles and columns for numerous national and regional authorities, including print publications Computer Player, Tourism, Digital Imaging, Print on demand businesses , Micro Publishing News, polyphony, Search Engine Intelligence, and Spazz.

Simmons won two prizes Harvey able to respond to most advertising magazine, and a design award ARPL Apple Computer in 1993. It has developed over 500 websites since March 1995 and is considered one of the first Experts in Search Engine Optimization (SEO), creating a proprietary technology called ContextEngine (R) in 1996 which has evolved over the last decade and search engines to help Web sites and senior be found. It is also the author of the forthcoming book podcast business, The Savvy Guide to Podcasting (Indy-Tech Publishing, November 2006).

Other noted authors and marketing people who will contribute original content to the publication include (so far) Scott G ( The G-Man, G-Man Marketing in Los Angeles), and Carly Zander, who wrote for publications such as Tourism, Search Engine and intelligence. Guest authors, all specialists in their field, will contribute exclusive articles related to latino marketing, radio and TV spots, market research and media ' business podcasting.